They are everywhere these days, and as a young and hip startup company you definitely need one. The animated explainer video has become the perfect and easiest tool for companies to communicate their business. They are accessible, easy to digest and can have the potential to go viral!
But how does one make an explainer video and what does it really take?
At Goldener Westen we have over time created a strategy and a routine to develop these kind of videos, and we thought that it might be helpful to publish a step by step guide to show you how we get things done.
So without further ado we would like to present:
Goldener Westen’s 7 Steps To Making an Animated Explainer
Step 1, The briefing
It all begins with a phone call or an email from one of our regular valued clients, or a potential future client, handing us the brief for their upcoming project.
After hearing what our client wants to achieve we can start to think about what kind of animated explainer they need to communicate their ideas. this is when we set the date for a meeting to discuss the ideas for project further.
Step 2, The Brainstorming
After Meeting with the client and getting to know more about their company and vision, making sure everyone is up to date with what has to be communicated with the video, we go straight into Brainstorming.
This stage of the production can vary greatly depending on the workplace/studio/company and design team working within it. Here at Goldener Westen we often sit down around the conference table and let imaginations flow freely, opening a space to discuss everyone’s rudimental ideas and interpretations. At this point it’s very important to remember to not jump into a single idea too quickly. We’ve found it’s much better to leave the table with five rough concepts than just one at the brainstorming stage, this gives much more room for the best ideas to flourish and the client the ability to see which idea stands out and resonates with their vision the most.
Before we conclude this stage and move on to the next, we go over the ideas we have collected so far and decide which three are the strongest for the pitch.
Step 3, Sketching and concepting.
In this stage we outline a structure for our ideas and begin to sketch out our vision for each to give the client the best understanding possible of what we have in mind for them.