Golden Circle workshop
(after Simon Sinek )
Applicable for Brand Stories, Product Stories, (Service Stories)
→ Duration: 1 – 5 Workshops à 4-6h
The deeper you are into marketing a product, a service or a brand, the less you are able to see the big picture. You sell or advertise products, features or unique selling propositions without realizing that your focus groups a) have a completely different level of knowledge and b) often make completely different decisions. Your knowledge of what you want to sell is too deep and you cannot unlearn it. On top of that the emotional component plays an increasingly important role, especially in a saturated market or hardly distinguishable products. The more I can identify myself as a potential customer with a product, service or brand, the more likely it is that I will buy it. This identification is something very emotional that we want to work on together with you. What’s your mission? What’s your purpose? What do you stand for? What benefit is there for your customers? In short: What is your story?
We want to develop this together with you and provide you with a compass that not only gives your marketing measures a direction, but also a meaning.